A simple 30-day framework to plan, create and measure social media content that grows your audience and brings in customers.
Week 1: Audit and set goals
Review what performed well, study competitors and set measurable goals such as reach, profile visits and enquiries.
Week 2: Build your content pillars
Choose three to five themes – education, behind the scenes, customer stories, offers – and plan a balanced calendar.
- Educational carousels
- Short-form Reels
- Client success stories
Weeks 3–4: Publish, engage and measure
Post consistently, reply to every comment and DM, and review analytics weekly to double down on what works.
Conclusion
Consistency and genuine engagement beat viral hacks. Follow the plan for 30 days and let the data guide your next month.
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