Learn how to set up Google Ads campaigns that generate leads without wasting your budget – even if you have never run ads before.
Set up conversion tracking first
Without conversion tracking, Google’s bidding algorithms are flying blind. Track form submissions, calls and WhatsApp clicks before spending a single rupee.
Start with high-intent search keywords
Target people actively searching for your service with phrases like “web development company near me”. Use exact and phrase match, and add negative keywords from day one.
- Group keywords into tight ad groups
- Write ads that mirror the search query
- Add sitelink and call extensions
Send traffic to a dedicated landing page
Your home page is rarely the best destination. A focused landing page with one offer and one form typically doubles conversion rates.
Conclusion
Start small, measure everything, and scale the campaigns that bring leads at a cost your business can afford.
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