The technical SEO checklist our team uses on every client website – from crawlability and indexing to Core Web Vitals and structured data.
Make sure Google can crawl and index your pages
Start with Search Console. Check the Pages report for excluded URLs, fix accidental noindex tags and make sure robots.txt is not blocking important sections.
- Submit an XML sitemap
- Fix 404s and redirect chains
- Use canonical tags to consolidate duplicates
Nail your Core Web Vitals
Page experience is a ranking signal and a conversion factor. Optimise Largest Contentful Paint by preloading the hero image, reduce layout shift by setting image dimensions, and keep JavaScript lean.
- Serve WebP/AVIF images with srcset
- Lazy-load below-the-fold images
- Defer non-critical scripts
Add structured data
Schema markup helps search engines understand your content and can earn rich results. Organization, Breadcrumb, Article, FAQ and Product schema are the most valuable for business websites.
Build a logical internal linking structure
Link from high-authority pages to important service and product pages using descriptive anchor text. Breadcrumbs help both users and crawlers understand hierarchy.
Conclusion
Technical SEO is the foundation everything else stands on. Fix these issues first and your content and link-building efforts will deliver far better results.
Need help with your project? Our team offers a free consultation – just get in touch.